HOW TO ADVERTISE YOUR PROPERTY SUCCESSFULLY
OK, so you've decided it's time to sell your property. There are many reasons for wanting to sell a piece of real estate and whatever your reason, you now have many decisions to make.
So what now? Do you try to advertise the property yourself, or should you go through a Realtor? The most common reason people give for selling their property themselves is because they are either unwilling or unable to pay a real estate agent a commission for selling their property for them. Whatever your reasons for selling your property on your own, you first need to understand a few things.
You are about to do something that a good many people think they can do, but give up trying after just a few weeks. Most people give up because they don't realize from the beginning the extent and complexity of the task ahead.
Here are several sobering statistics of which you should be aware:
The vast majority of For-Sale-By-Owners (over 67 of For-Sale-By-Owners will never sell at all.
" Less than 8% of all For-Sale-By-Owners will sell their houses without outside help, in most cases this means a real estate agent's help.
Whether you are selling your home yourself or are teaming up with a real estate professional, a home-selling experience should go quickly, smoothly and profitability. If you think you might want to try selling your house yourself, take a moment to look realistically at what's involved. Ask yourself the following questions:
1. Can I afford the time it could take to sell my house with only a sign in the yard and an ad in the local paper? Consider that most buyers learn about a house through an agent, not the newspaper.
2. Am I able to stay home to take calls and conduct tours? This is very important and a sure way to lose possible buyers if you're not at home when they call.
3. Do I know how to screen inquiries so as not to waste precious time showing my house to unqualified buyers? Most agents pre-qualify a buyer before showing a home.
4. Do I know what to do before putting a house on the market?
5. Am I familiar with disclosure laws or local inspection regulations?
6. Am I familiar with the necessary legal and financial knowledge to answer buyer's questions, negotiate a contract and close a sale? The reason a listing agent is brought into the picture for someone selling their home is to be assured that their home is being marketed correctly in magazine ads, newspapers, and real estate listings.
Although these listings will help to sell your home, they do more than that. This type of advertising creates phone calls, which in turn becomes clients. This cycle helps build a pool of homebuyers looking for property, all represented by a selling agent. As you start to multiply this by all the agents and all the companies who advertise homes, you will find a large pool of homebuyers at any given time, all represented by selling agents.
Because your home is listed in the Multiple Listing Service, or MLS, these agents are aware that your home is for sale.
Agents then match up clients with homes on the market, one of which might be yours.
So remember that ads create buyers - they don't sell homes.
You can pretty much be guaranteed that the person who ends up buying your home has seen it advertised in a flyer, newspaper listing, on the internet, or the MLS. Even though you know there are pools of buyers out there, it is still important that your agent list your home to keep that building.
Because listings are often created to make an agent look more impressive, don't make the mistake of basing your choice for an agent on the number of listings they have, but what you can determine if how hard they work and the level of their buyer pool.
Even with all the advertisement media, word of mouth is still the best type of advertisement there is. Friends, family, and neighbors will always be your best bet for getting word out about your house.
No matter what type of advertisement is used, make sure your agent keeps it fresh and noticeable. The more your home is advertised, the more people will know it's for sale, which increases the chance of it being sold quickly.
One last thing, make sure your realtor is using SEO or search engine optimization to get the most of the internet. If they aren't you are not going
to hit every potential buyer.