Publishing a newsletter should be a fun, creative and engaging process. Creating newsletters with the intention to inform your readers is of the utmost importance. First, you need commonality: a topic of shared interest with your readers, a shared workplace, or a shared hobby. The commonality is the glue that holds the newsletter together. It is the focus of topics. Health and Wellness in the workplace, for example, is a good topical newsletter to be produced quarterly in the corporate setting. Or, XYZ Company Newsletter, could be a newsletter produced by the management team, itemizing details about upcoming announcements, prevalent topics, and even include a health and wellness section, for the employees of XYZ Company.

These days we are asked to digest so much information that we prioritize the reading in our mind—we decide what is worth reading and what is not. To be creating newsletters successfully, you have to provide relevant, important information and make it to the top of the priority list. Developing this content is fun. Engagement with the audience is simple: give the people what they want. What do they want? Ask them. It is that easy. Topical information on common interests is a great way to keep people engaged. So too are innovative feedback measures: editorials, responses to articles, and articles by one reader regarding another (positively only of course).

Creating newsletters, as a step-by-step process begins with topical consideration as we’ve outlined. The remaining process is to fill that page. Firstly, come up with an enticing title for your newsletter. The title should express the common thread that bonds the readers. It’s the first thing that they read, and how they refer to the newsletter—it is important. Determine a standard format, and stick with it. Make it readable and concise. Filling the columns with beneficial information may be the trickiest part. Avoid selling your information; offer it to readers by writing from the third person perspective. And write in conversation tones, doing your best to avoid haughty language and staying positive throughout each piece.

While creating newsletters the things to avoid include highly analytical or technical language—it bores readers. Avoid grammatical, spelling or contextual errors. Keeping things in context mandatory in newsletter content writing, show perspective to demonstrate why your content and topics matter to each reader individually. If you itemize sections of the newsletter for different readers, indicate that clearly. But be weary that the various demographics will primarily skim the front page, and then jump directly to the section pertaining to their interests.