Reputation Management is the process of removing negative opinions and converting those into positive one. Every day, someone somewhere is discussing about your business, company or product. There is some positive and some negative comments. Negative comments, which are published in a blog or website, that is very much harmful for your business. In that case, Reputation Management is important, because without the proper Reputation Management, a negative comment can destroy your company profits.
Reputation management can be divided into three categories.
Building: This type of Reputation management builds a good reputation of a company.
Maintenance: In this stage, reputation management just maintains a company’s good image.
Recovery: when a company involves with bad reputation, for any reason, in that case reputation management helps them, to recover their bad condition.
This follows different strategies for maintaining a company’s good reputation. Such as:
Create Online Company Profile: Create your online profile or website, by which people comes to know about your business or products.
What people are saying about your reputation: Always conscious about, what people are saying regarding your business.
Monitoring your reputation: Monitoring your reputation regularly, if possible, perform monthly checks to see if there’s any information about you that could be potentially harmful.
Use Google Properly: Use Google properly, which help you to know, about online reputation of your company or business.
Use word carefully: Be conscious which word you use in any blogging, running web and social media also. Avoid any controversy.
Conscious about your weakness: If you conscious about any weakness of your business, give it top priority for checking on your online reputation.
Protect yourself from hackers: Many people fail to make sufficient protection from online information. You also be conscious about that.
Keep social networks private: You may be involved with many social network sites. Keep your profiles private to all, except those you approved.
Use Pseudonyms: Use pseudonyms in blog or any other social networking profiles. So, you can’t be easily tracked.
Socialmention: A search engine across social media. Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.
Radian6 : a paid solution (mostly aimed at companies) that monitors your brand on social media has a nice interface and reports.
RSSmeme : A tool for following the public RSS feeds generated by your social profiles at sites like Stumble Upon or del.icio.us. See what people are saying about you (by searching your name in quotes) or check what you’re sharing publicly.
Repcloud : A Face book app that allows you to see what’s being said about yourself or anyone else. Track Engine : Another site for tracking changes on the Internet, this one is feature-heavy but easy to use.
Versionista : Might be the king of following website changes. Versionista checks for updates hourly and will keep up to 5 versions of a page.
Notifixious : A handy service that you can use to keep updated about changes anywhere on the Internet and in the way you choose: email, RSS, even Yahoo Messenger, etc.
Technocratic Search : generate an RSS feed based on what people are saying about you in blogs.
Tweet Scan : set up alerts based on what people are saying on Twitter. Can also search over Twitter and Identi.ca (another micro-blogging site).