Urban brands have had a place in the street culture of the North America for countless years. Occasionally there are certain brands that capture the minds of impressionable teens and create a kind of cult following. In the early 1990's you had brands like Tommy Hillfiger and Kani which had teens in a frenzy. Fast forward almost two decades later and brands such as Bathing Ape and Ice Cream are the popular clothing of choice for today's discerning youth taste.

Bathing APE is a popular Japanese urban wear brand that specializes in shoes, jackets and hoodies. The brand gets its style from its creator Nigo. The BAPE brand consists of shoes, jackets, hoodies, jeans and other items. The brand presents itself as an exclusive item and this is reflected in the limited edition clothes it produces. This style of limited clothing has created a following and popularity that has found its way to the USA. Bathing Ape has become the latest trend for popular rappers and other popular figures.

Ice Cream is an offshoot brand from popular mega-producer from the Neptunes, Pharrell. The Ice Cream brand follows and draws influences from Bathing Ape as the designer Nigo is very good friends with Pharell. He offers insight and various designs aspects of the brand. The Ice Cream brand consists of the popular ssneakers. The overtly colorful and fresh design have made them the choice of the popular fashion following teens. The Ice Cream brand also consists of hoodies, jackets, jeans and other apparel choices.

The growth of Myspace, the social networking phenomenon, is also a breeding ground for the popularity of these clothing brands. Many people on myspace have the ability to customize their pages and the use of popular subjects are the new craze. You have people changing their backgrounds to reflect a Baby Milo myspace layout. Some people also add a BAPE myspace layout for the Bathing Ape brand. The other popular brand, Ice cream shoes also follows in this. Their Ice Cream myspace layout is very popular among teens and young adults who adore those fashions.

In concluding the urban culture is always looking for something fresh, different and cool. The brands such as BAPE and Ice Cream offer just that. Their eccentric design in clothing items such as shoes, hoodies, jackets and jeans have set them apart from their competition. They offer fresh design styles that the urban youth crave. Their popularity have also led to their designs reaching from the real world to the virtual in the case of Myspace. Ice Cream Myspace layout, BAPE and Baby Milo available for download and to jazz up their own personal page. BAPE and Ice Cream will be around for a while and they will influence the way people wear, design and buy their clothes in the future.