In a March 19th Market Outlook, I wrote about my observation that it is the quality of management that attracts the Big Publicity. Mainstream publicity is what attracts a wider audience of investors and enhances a company’s possibility of being taken over. Early investors celebrate when their favorite company goes “in play.” Case in point is Strathmore Minerals (TSX: STM; Other OTC: STHJF), whose story we have followed for nearly two years.

Strathmore president David Miller was in Hong Kong this past week, addressing the International Atomic Energy Agency (IAEA) on the subject of uranium mining. During the course of his visit, he was invited to be interviewed on BBC World News and did so on April 6th. To reach millions of listeners on one of the world’s premiere radio networks, BBC (British Broadcasting Corporation) is not only a privilege for the guest, in this case David Miller, but it helps bring the uranium story before a wider audience. One might say he was lucky and in the right place at the right time. But, over the past few months, David Miller has been interviewed by Street.com and Dow Jones and appeared on Canada’s ROB TV and CNN-TV.

Miller was joined on the BBC News show with Luis Echavarri, Director/General of the Paris-based OECD (Organization for Economic Cooperation and Development) Nuclear Energy Agency to talk about the uranium supply crunch. Miller told BBC, “The current demand is nearly double what the current production is from mines in the world. You simply can not turn these mines on with a switch.”

As many of these smaller uranium companies continue to build their management teams with “quality names,” they will continue to attract the eye of the mainstream media. And as more of the media become interested in the “uranium story” and the company story for them, that will accelerate interest in the entire sector. The Itochu – Uranium Resources (OTC BB: URIX) is likely to be just the first volley of more joint ventures between a utility company and a small-cap uranium development company.