A colleague and I were going over details of a collaborative project when he said “IT.”

“IT” was, “Ya know Donna, you really need to update your website – it’s … it’s really, well – YOU KNOW… needs something.”

A sudden rush of fear came over my body and for once, I was speechless… and sooooooo busted.

Seconds later; when I recovered I said, “I know, I’m my own worst customer – my website always seems to come last after taking care of my clients”

“Yes, this is true.”

“BUT!” I began in protest, “That’s no excuse…”

And so the truth is out. I confess to the world: The Chief Web Goddess needs to follow her own advice, right here – right now!

After we ended our call I grabbed my notebook and began to furiously take notes and realized MY SITE needs an entire overhaul!

Wanna know what’s really sad… I wrote all these items out on my action list at the beginning of the year, and still haven’t done it. That's Confession #2.

Print this out and grab a pen & paper. Prepare to take your own notes while you read this article. I’ll wait.

1. Remove outdated events or expired offers. Nothing is more unprofessional than outdated info. Ie, Sign up for our February Super Conference. Either revised it, or delete it. As you prepare for the 3rd Quarter, include your “still on the burner” projects on your site. Give your visitors something to look forward to. (Ie. My progress on WebSiteU, and the expanded QuickStart Web Workbook are still in the works.)

2. Update client testimonials and completed projects. Let the world know how busy you’ve been and what you’ve been up to. If you’ve not been so productive – make it look like you are – new clients are attracted and want to work with successful “happening” people.

3. Move a successful product or service to the front page. Make it a feature product and run a “special” for the month. Then next month, swap it out for another service or product. Take the time now to plan your “specials” for the next 6 months, or better yet – for the whole year! (ie. Teleclasses, website specials)

4. Have your products or services morphed into a life of their own? What I mean is, look at your navigation – do these categories still apply? (ie. About us, web development, business solutions, etc.) Break out an item worthy of standing on it’s own into your navigation menu. Your customers will thank you for bringing your goodies out of hiding.

5. Got an updated photo of yourself? Or is it time to make an appointment with the photographer? Enough said… just do it.

6. Check your auto-responders. ALL of them. Test the entire series by sending to yourself and scouring over each with a critical eye. Prepare to update and freshen up your copy. (I changed my free download of QuickStart Web Workbook document to just the MP3 audio, and started charging $20 for the hard copy and DIDN’T UPDATE MY AUTORESPONDER, which gives out the download link to the hardcopy workbook, DUH! Big dumb confession #3)

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