7. Review your Pricing. Do you have unnecessary services listed you can delete? A new service you can add? This is also good time to declare a rate change.
8. Revisit your pre-contact Assessments and Questionnaires. Did you notice questions that went unanswered more often than others? Perhaps re-wording the question or deleting it all together would be wise.
9. Double check your contact info. Include your instant message (IM) id’s or modify your business hours. Add your turn around time for answering inquires, etc. (my office number changed)
10. Edit copy on all your web pages but save the homepage for last. Now stand back, see the big picture and incorporate those edits into your homepage. Remember, you’re going to take your visitor by the hand and lead them where they are to go.
While you're on a roll - don't forget to take a look at your System's housekeeping. For example, I revisited a production checklist I use for one of my major clients. Adding in little tid-bits of info that I spent way too much useless time searching for each month will save me thousands of moments of frustration. Plus, every production based item I need for this client is right at my fingertips.
WOW, now doesn't that feel better! Coming clean is one thing - now to implement.
While you still have pen in hand, what else can you do to improve and simplify?
What about being creative - do you spend enough time marketing to attract clients? Do you spend quality time reflecting on your business to learn from past mistakes and how to avoid them?
Now that you've created a weekend project, please don't obsess. Start out spending only 15 minutes with each task. You can do ANYTHING in 15 minutes.
Now I’m off to follow my own advice!!
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