Email Marketing Strategies - Improve Your Emarketing Campaign With These Basic Tips
A survey made by The Direct Marketing Association, showed that two out of three companies increased their turn over, when they incorporated an e-mail marketing strategy. Also sixty-three percent said that this was the best marketing strategy to use to attract new customers and keep your existing customers
Just about everybody that uses the internet has at least one email account, so it forms a very good basis on which to start your business marketing campaign. Your email marketing program is only as good as the strategies you use to implement your marketing campaign. So you must learn how to use your emarketing program as effectively as possible.
Here are some simple basic tips about how to improve your emarketing campaign:
Know your market be an expert in your market, know what your customer wants. Join forums that are in your niche and ask members what they want from your product. Find out what your competitors are doing and then do it better. Offer your customers a better package, a better product and a better guarantee! this will help build a good reputation for yourself and your business.
Keep your campaign simple, relevant, and to the point, use your headings to grab the prospective customers attention. Most people who read their email do not read further than the headline, or at least only one or two sentences after that. So try to incorporate the advantages of your product over your competitors product early in the content of your email.
Do not forget to put a call to action in your message this is very important, you can also offer a free gift as a way of enticing your potential customers to react to the call to action. Make your offer of a free gift as a time limited offer, in other words, this offer ends on... or grab this offer before it ends... there are plenty of ways of saying this so be creative and experiment.
Be creative with your byline, and subject line, your content should be relevant to your topic, it should also be interesting and useful to your reader.
Offer a money back guarantee. This strategy creates an atmosphere of trust with your customer. Do not forget trust builds loyal customers.
I hope you follow the tips above because they will help you to improve your emarketing campaign, and help you to understand how powerful email marketing is. Good luck.
Enigma Web Design is based in Preston, Lancashire. In addition to the Central Lancashire area we cover Blackpool,Burnley, Blackburn, Manchester, and the wider North West
Joe Haworth heads up Enigma Web Design, and can be contacted by visting his site Affordable Web Design