ArticleBiz.com :: Free article content
Authors: Maximum article exposure. Publishers: Reprintable article content.
BROWSE ARTICLES
ArticleBiz.com Home
Featured Articles
Recently Added Articles
Most Viewed Articles
Article Comments
Advanced Article Search
AUTHORS
Submit Article
Check Article Status
Author TOS
PUBLISHERS
RSS Article Feeds
Terms of Service

Make Your Emails Stand Out in a Crowded Inbox
Home Computers & Technology Email
By: Neil Anuskiewicz Email Article
Word Count: 554 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

An unbelievable number of emails are sent every day. Today alone, billions of emails will overflow inboxes all over the world.

In the early, halcyon days of email marketing, you could spark interest just by sending emails. Now that nearly every savvy business sends commercial email, it has lost a bit of its appeal. Email exhaustion means it is all too easy for your important email to get lost in the shuffle.

The good news is many businesses do not understand that they need to improve their email marketing. If you can recognize the need, have the skill (or can hire it), and put in the necessary effort, then you can break away from the crowd. You can benefit from your competitorsí lackluster efforts.

So how do you reach an increasingly overloaded audience, one thatís willing to give your email only a few seconds before moving on to the next message? Here are some ideas that can help.

1. Respect your subscribers

The more emails people have to deal with, the easier they find it to ignore or unsubscribe at best. Those willing to take the time to actually read your email are very valuable. Respect these readers or they will find a business that will respect them and their time.

Of course, think in terms of Return on Investment (ROI), open rates, click-throughs, and other metrics, but donít forget you are dealing with human beings on the other side of the email.

Get their permission to send marketing emails to them, and treat this permission with respect once you have it. Permission-based email marketing is the only sustainable way to succeed even if your list is smaller in the short run.

2. Make your email marketing more professional

Pay attention to detail in all parts of email marketing, including planning the campaigns, designing and copywriting, managing lists, creating landing pages, and more.

Learn the skills yourself from Web-based resources or contract those with the skills.

3. Give your subscribers something they want

Keep in mind that your recipients are not concerned about what you want (e.g., more sales), rather they only care about what they get out of the emails you send. Unless you give your readers a good reason to stay on your list, they will unsubscribe.

To keep your subscribers, you have to deliver value along with emails. Promotional emails should provide relevant offers targeted to the correct subscribers. Good use of list management and segmenting can help with this. Email newsletters should be useful and relevant.

4. Think long-term

As a business or organization, you are seeking long-term success. Valuable content is a necessary part of this but may not be enough. You need to connect with your subscribers. Few people want to receive emails from an impersonal department so write in a human voice. In addition, learn the principles of influence and persuasion.

5. Try something new

If you find yourself getting into an email marketing rut, it might be time to try something different. Being flashier or pushier is not the solution as that will just annoy your subscribers. Brainstorm some ideas and try them. If your ideas fail, you learned something. If they succeed, then your emails will stand out from the crowd and help you achieve your objectives.

Neil Anuskiewicz is the Senior Sales Associate for EZ Publishing, Inc., the creator of the StreamSend Email Marketing service. StreamSend specializes in helping companies and organizations harness the power of permission-based email marketing promotions and email newsletters.

Article Source:
http://www.articlebiz.com/article/634937-1-make-your-emails-stand-out-in-a-crowded-inbox/

This article has been viewed 403 times.

Rate Article
Rating: 0 / 5 stars - 0 vote(s).

Article Comments
There are no comments for this article.

Leave A Reply
 Your Name
 Your Email Address [will not be published]
 Your Website [optional]
 What is three + three? [tell us you're human]
Notify me of followup comments via email


Related Articles


Copyright © 2019 by ArticleBiz.com. All rights reserved.

Terms of Service | Privacy Policy | Contact Us | Submit Article | Editorial