Following this principle, you just accomplished two things…not only will you not have to pay the higher price, but more likely, your cpc will drop even lower than what you paid before they asked you to increase your bid. Plus, your click rate is even higher because the ad is more relevant, which will lower your CostPerClick price.

2.) The second option is to just delete the keyword for a few days and put it back up. Most likely, you'll be back to the original bid price when you re-post it.

Learning to understand Google Adwords will save you (or make you) lots of money. It rewards you for relevancy and will charge you extra for generality. So, next time you get this message, do the smart thing and rearrange your Google Adwords campaign just a little and save! Don't just pay the requested increase!

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