This article will explore the principles behind media planning. After all the research and strategizing has been carried out by a business the next stage they have to face is to start promoting what they are offering to their potential new customers.

Certainly the most important weapon in any company's bid to reach those new customers is a well-conceived advertising campaign. It is therefore essential that they spend time planning it.

When it comes to producing a well conceived media advertising planning strategy there are certain things that need to be looked at.

Today there are a number of different ways in which a business can get their message across to their customers. They could if they want use the television, newspapers, magazines as well as the radio.

Plus they may want to consider see what ways they can advertise their business on the internet. However which ever media advertising method they decide to do they will also need to be aware of their budget constraints.

In order to plan their advertising campaigns correctly there are 3 questions that any good media planner should be asking themselves.

1. What is the right mix of media to use for the campaign?
2. Which of any of the media available could offer them direct access to the customers that they are targeting?
3. How often should their advertisements be shown and when should they be shown.

Once they are able to provide answers to these questions then the media planners can start to look at the budget that they have and how to utilize it fully.

It is the job of the media planner who often works as part of an advertising agency or even for a specialty firm to device the right media planning strategy. The job of the media planner is to work closely with the people within the business in order to devise a plan and strategy that will bring that all important customer to the businesses door.

Unfortunately when it comes to devising the perfect media planning strategy for a business the best thing that any media planner can do is first learn about it. It is important that they spend time with their client learning as much as they can before they actually devise a strategy to bring the customers flocking to the company's door. Once the media planner has devised the plan which they feel will work best for the company they then pass on what they want to happen to a media buyer, which could be someone else or the same person.