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What To Do When The Customer Says " Can I Try it for a Few Days"
Home Business Sales / Service
By: Claude Whitacre Email Article
Word Count: 763 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

In the customer’s mind, if they give you money... they bought. Now, they have to change their minds to bring the product back. Now, they is the extra effort of getting a refund. It is an unpleasant experience for the customer. They will tend to avoid it.

But if they didn’t give you money...they borrowed the product. Now they are just "dropping it off" when they return it. Now, it takes extra effort to come in and pay you. They will tend to avoid this too. So they are far more likely to keep what they bought. This is all the customer’s perception.

The vast majority of questions customers ask, are best answered in a complete, straight forward manner. The "Can I bring it back" question is one of the only questions I answer by ...well...changing the question.

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Claude Whitacre writes and publishes the Unfair Advantage Retail Newsletter. "Dedicated To Helping You Create Phenonenal Profits In Your Retail Business." Every monthly issue is Stuffed with Strategies,Techniques,Ideas, Examples,and Marketing Test Results. "A Seminar In Every Issue". You can receive three months of Claude Whitacre's Unfair Advantage Retail Newsletter and monthly interview CD for only $5.95. For complete information, just go to http://www.unfairadvantegeretail.com

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