There are many components to a successful Internet Marketing campaign. One of the most effective is backlinking. I’m sure you have heard this term before. It refers to a link from a web site that points readers back to your web site. They are also sometimes referred to as inbound links. Backlinks can be found in the middle of article text, links in a resource box at the end of an article, or on a web site with relevant content. An important point is to always focus on building quality links. An easy way for you, a new business owner, to quickly gain search engine position is to go out to forums and post a link back to your main web site. It may sound like a daunting task, but I assure you it is as easy as 1-2-3. Listed below are 6 easy steps to creating FREE link backs to your web site. 1. Do a Google search on the subject that is relevant to your web site e.g. (web development) 2. Click on one of the results. Once in the web site look for a forum link. If you dont find one just go to the next search result. 3. When you find a forum link, click it and look for the register link. 4. Once registered you will receive activation either by e-mail or instantly. 5. Upon activation access the forum and look for a preferences link. Be sure to set the signature with a link back to your main site. (note: some forums do not allow links or html to be used, I avoid these) 6. Now just search for topics you want to comment on or start new topics. The idea here is to find postings that you can comment on. Once you leave your comment it will also leave behind your signature with a link to your web site. By spending an hour a week on forums, you can greatly increase your search engine ranking.