Netwatch.ca will email you within hours of one of those keywords appearing in any of the 280,000 newsgroups on the Internet. This is critical, since you will know exactly what people are saying about you and your other competition within moments of them mentioning it. It gives you the opportunity to defend yourself or solve customer service problems before any damage is done. This is a very powerful tool, so don't take it lightly.

Let me go over three powerful uses for this service:

Imagine anytime a competitor tries to "badmouth" you in any newsgroup or public forum... or even compare your products/services unfairly, within hours you are there to reply to the post and deliver the truth (or your account of the situation).

Now, put yourself in the competitor's shoes. Imagine if anytime you wrote something, your competition was right there - as if they were watching over your shoulder all the time. Wouldn't you be very careful in the future as to what you say... and wouldn't you be dumbfounded as to how your competition was always one step ahead of you?

Remember the old customer service rule... bad news travels ten times faster than good news. One dissatisfied customer will tell ten other people, while one satisfied customer may tell one or none. All it takes is a few postings of dissatisfied customers to lose a lot of business. Can you imagine how powerful it is if you are right there to publicly take care of any customer service problems when a dissatisfied customer posts anything negative about your product or company? This will impress the thousands of people who read newsgroups but don't post on them.

I go out "looking for trouble" and find dissatisfied customers instead of them having to hunt for me. It is so easy that I am astonished no one else is doing it.

Netwatch.ca can also be a great source for sales promotions and an enormous time saver. We talked about promoting your business on the newsgroups by not only posting to them, but monitoring them looking for posts where you can offer your advice and get your SIG file posted as well. You can get Netwatch.ca to do most of this work for you!

For example, if you sell something that has to do with international investing, you could have it search for keywords such as "international", "overseas", "Japan", "Britain", and other countries. You want to search for keywords specific to what you have to offer. If you search for keywords such as "investing" or "financing", you will get thousands of results a day. You want to be very specific to narrow your results to only posts that are potential business for you. Netwatch.ca will email you every time a post is done on that subject. It could be someone asking for advice or giving their opinion… so you have an opportunity to reply and offer your assistance (and get your name, SIG file out there). Or the post you are notified of could be your competition trying to promote something (you can monitor what they are doing). This will save you from scanning the newsgroups daily, and is a BIG time saver!

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