The other way is to launch a website. Unless you can do your own website, you will need to hire a web designer. Cost range from $200 and up for a basic website – and will increase significantly depending on what you want done. You will need to tell your web designer what you want the website to say and how you want it to look and work for you. So be sure to do your homework by looking at other websites to get a feel for content and design.

After you have a website developed, potential clients must be able to find you on the Internet. That involves Search Engine Optimization (SEO) techniques. This is the difference between coming up in Google, Yahoo, and MSN one page 1 or 150. You can do Internet research on SEO strategies and teach yourself the necessary skills (recommended for the small business owner) or you can hire someone to do it for you. SEO costs range, and can be as much as $3,000 to get started and as much as $1,000 a month to maintain and increase your page ranking. There is also SEO software on the market that you can purchase to help you manage the process.

DEVELOPING YOUR SKILLS

Client relationships and the art of resume writing and cover letter writing are probably the hardest part of all. There are so many occupations out there that you must have a general understanding of most of them to engage in a good conversation with a jobseeker. They must be made to feel confident that you know what you are talking about and will be able to do their resume and cover letter. And, it is important that you know what you are doing in order to develop a good resume. Today’s jobseeker is very savvy and is capable of writing a fairly decent resume using a vast array of free information available to them in resume sample books and on the Internet. They hire professional resume writers because they need someone to provide consultative advice and to write a resume and cover letter in way that they cannot. You can visit many free Internet sites such as the Occupational Outlook Handbook or rent resume sample books from the library to study various job types, client situations, and wording. The best way to learn is working directly with clients. They will tell you what you need to know simply by answering your questions and telling you what they do, which should include their accomplishments.

A slow, but effective and affordable way to get started is to volunteer your free resume writing services. Who wouldn’t take advantage of that, considering today’s professional resume writer charges anywhere from $89 for a very basic resume to $1,500 for a comprehensive executive resume. You can advertise your free services at your local community college, library, and homeless shelter, as well as help friends, family, and neighbors. Don’t expect to generate new business this way. It could happen, but it is not likely.

Once you have gained a working knowledge of various occupational areas and have mastered the art of interviewing clients, you will need to have very good word processing and document formatting skills so you can create an attractive resume. You will also need to have a knowledge of the resume writing process so you can strategically lay the resume out on paper in the proper manner. For example, you should know that the Education section for a new college graduate is the first section before work experience unless their work experience is extensive. In short, you need to know what will sell your client (jobseeker) to a hiring company. This is why the resume is called a marketing tool.

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