Anyone starting a Multi-Level Marketing business or any type of home business will need a lead company to provide targeted prospects for your business. One thing you need to ask yourself is how they generate the leads. Good companies will generate potential contacts through a range of methods.

Today, lead generating companies use the internet along with telemarketing, ad campaigns, and direct mail campaigns. They will then use a software program to provide you with business opportunity leads that fit your business.

I personally have been in network marketing business for over 10 years and know how deep the shark infested waters of bad lead companies that over promise and under deliver. There are 7 Myths about mlm email leads and the companies that provide these services that you should be aware of and avoid when choosing a lead company.

Myth 1: We will give you 50 FREE Leads to try out with no obligation

Many companies will offer you free leads to try out their service. First, the leads that you get are not very good, responsive, and often more than 72 hours old which means the leads are not "hot but "cold". Secondly, and more importantly, when you sign up to get the free leads, you just became a lead.

Myth 2: We generate our own leads

This is false. 90% of lead companies do not generate their own leads but purchase their own. They in turn resell them to you. These leads have been turned so to speak anywhere from 5-10 times. Your response rate will be significantly lower because of this important factor. I have more information on who DOESNT practice this technique here:

MLM Email Leads

Myth 3: Our leads are Targeted Leads to your home business specialty

One of the ways to capture a lead is to put up what we consider a pop-up window on a website that might be asking you if you want more information on a credit card offer. Then that company turns to any lead company and sells it. Now if you have a home business and looking for people who are interested in starting a home business, you go to Lead Company A and buy some mlm email leads. You will get leads from people who wanted information on credit card offers, not a home business. Is that targeted? What are your chances of converting a sale? Slim to none.

Myth 4: Our Leads are 24 Hours old or less and fresh.

90% of leads sold are over 24 hours old if that fresh. The reason is modern technology, detailed work, time spent to gather the leads captured, and to upload them to you through an excel spreadsheet or other form of communication takes time. Make sure you read all the details about how the company obtained the mlm email lead in the first place.

Myth 5: Leads were not offered an incentive.

Lead companies will tell you this so that you don’t think the lead was offered any payment or free gift for filling out a survey. Most lead companies fail to disclose this. Make sure you do the research and ask questions of the company before you purchase the leads.

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