Myth 6: Leads are Company Specific

Many lead companies indicate to consumers that their mlm email leads are company specific. For example a website has a popup window if someone is interested in a earning money part time and they turn around and sell you the leads because they are interested in SFI (Six Figure Marketing) a popular home business opportunity on the internet. Does that mean its company specific? No where does it say that person who filled out the form and became a lead they were interested in that specific company.

Myth 7: Millions of people are looking for a home business

There are not millions of people looking for a home business. There are thousands everyday but not millions. If a lead company tells you that....they are stretching the truth just a bit.

Now that you know what NOT to look for: Here is a summary of how to be successful with your mlm email lead:

1. The quality of the lead source is only one factor...important but not the only thing to consider. You as a contributor are just as important. You are the determiner of the real success with any lead source. That's why peoples experiences can vary so much.

2. Success with leads is mostly about numbers, time, & "your" effort. Sufficient numbers, followed consistently over time (minimum of 3-6 months), & applying a disciplined method of follow-up emails will show results with most any lead source and a very good autoresponder. I use GetResponse to follow up with all of my leads. The best leads in the world are no good if you dont have a quality email series or a reliable autoresponder in place or a to follow up.

3. A quality generic lead source is a good thing (must be pre-qualified, 48 hrs old or less, non-shared, & exclusive to warrant quality label). Company specific leads are even a better option. Generating quality leads yourself is the best way. Doing all 3 in unison is the best campaign you can have to be successful. Everything else is a waste.

In conclusion, using the techniques and advice described above, your mlm email lead campaign can bring the fruits of success, with a good follow-up program in place, a reliable autoresponder, personal perseverance, and avoiding the lead companies that offer more "fluff" and "flash" than real, fresh, responsive leads.

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