Cost-Per-Action (CPA): Cost-per-action works much like PPC. The main difference between the two is that you pay only when the visitor performs a required task at your site (purchase, sign up, etc.) Of course the cost for this service is much higher than standard PPC. Also, CPA services usually require that you place a piece of code on your “Checkout” or “Thank You” page which alerts them to the fact that the visitor came from their service in order for them to charge you accordingly.

Traffic Exchanges: A traffic exchange website (Traffic Swarm, etc) is based on the idea of “You scratch my back, then I’ll scratch yours.” I.E. they will display your ad the same number of times that you’ve clicked to view someone else’s. Some offer ratios of 1:1 (meaning for every time you click on another ad, your ad will be displayed), while others offer differing plans. The downside of traffic exchanges is that most of the people clicking on the ads are doing it for the same reason you are – to get their ad placed. Therefore, any traffic generated through a traffic exchange will more than likely not be targeted. It is possible to make the occasional sale or sign up through these services, but they will probably be few and far between.

Article Submission: Writing & submitting articles about a subject that’s relevant to your website content is an excellent way to receive targeted traffic. This can normally be done for free or at a very low cost. An added benefit is that each time a website posts your article you will receive a one-way link to your website-- which is highly favored by the search engines.

The process is really quite simple: 1) Write an article about a subject that visitors to your site would be interested in. At the bottom of the article place a “resource box” that contains a little blip about you and/or your website along with your link. (See my example below entitled “ABOUT THE AUTHOR”). 2) Submit your article to the many online article directories. This can be done manually or with software programs designed to automate the process for you.

If your article is well written, it may be placed on hundreds of highly visited websites. When a person reads your article and decides to click on the link you’ve provided in the resource box, you get the [usually] free targeted traffic. It doesn’t get much better than that!

Link Exchange: Once upon a time link exchanging was the BIG thing. I believe that has changed and no longer is as heavily-weighted by the search engines. The whole point of exchanging links was supposed to be because you believed your visitors would benefit from your link partner’s content. Link farms changed & abused all of that, so the search engine “points” given for backward links have been adjusted down. Don’t count them out completely as a way to drive traffic to your site, but don’t count on them solely either. Exchanging links with like-minded websites can still deliver some decent traffic, which, in theory, should also be the coveted targeted type.

In conclusion: As a website owner, targeted traffic is the name of the game. You can have the best looking site with the coolest graphics, but if no one can find your site then all your work isn’t going to do you much good.

Seek out highly targeted traffic for your website. Optimize your site for the search engines and then choose a few of the options listed above to start driving visitors to your site today. Once you get the visitors there...well, that’s another article for another day.

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