3) Decide on a publishing schedule.

Don't get too ambitious and promise a weekly Ezine until you know you can produce a weekly Ezine! Even a monthly Ezine schedule is a big commitment ... you have the voice of experience speaking here! If you are easily able to keep up to a monthly schedule and want to speed up the delivery of your messages ... go ahead, only after you know you can keep up the pace ... and keep on providing good, relevant content!

4) Use software that will help, not hinder you.

A good text editor will help you write and format a nice looking product. Use something like Notepad, a basic text editor that comes with Windows. Or try out TextPad a nifty little editor I like because it allows you to set line length by number of characters (65 is highly recommended), it has a good spell checker and is a very nice all around text editor. TextPad is a shareware program, try it out ... and if you like it the registration price is extremely reasonable!

Email Software. My favorite is Eudora Pro a powerful program that allows you to use any number of aliases and SIG files. You can sort and filter your mail into folders, set up any number of mailing lists, set up stationery files and more. If you have a small list of newsletter subscribers you can even use Eudora Pro's blind carbon copy feature to send your Ezines to your list.

Listserver Software Mailloop will allow you to send your Ezine ... and any other messages you have ... to your entire list, no matter how big that list is. Mailloop will also add and subtract subscribers from your lists automatically ... and it can be set up to personalize your newsletters if you wish. Once you own the software, you can send out an unlimited number of messages at no additional cost!

5) Provide good content. Your objective is to sell people your products or your services ... or to build traffic to your site ... so you can sell advertising! Whatever it is, you need to provide good content to your audience so that you can build rapport and trust ... a relationship. Then when you make a suggestion for a product ... whether it be yours or someone else's, they will trust and believe you.

For example, in this article I have mentioned a number of pieces of software I use. I don't have any vested interested in telling you about them ... I have told you about TextPad because it is a truly useful piece of shareware ... and I use Eudora Pro daily. I wouldn't want to have to live without it. I have also told you about Mailloop. We used to recommend Mailloop because we loved it ... and then we decided we liked it so much we bought the rights to it. However, if it wasn't such an incredibly useful piece of software, we wouldn't have bought it ... and I wouldn't be telling you about it!

And you have to do the same thing with your newsletter. Provide good content, tell only about the good things, the things that truly work, the things you believe in!

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