You don't have to do it alone. You can hire someone to help you write some or all of your articles. You can encourage your subscribers to contribute articles or ideas or news sources ... if it is appropriate. You could "trade" articles with another non-competing newsletter owner or ask an expert to contribute a paragraph or two ... or even a whole article. If you get help from other people, make sure you acknowledge them. Give them a credit line and a link to their site ... let your subscribers know who your experts and contributors are.

If you use someone else's work, always always always get permission and always give credit!

6) You must sell your products or services. If you are selling advertising then you must get people to visit your website. Don't lose track of the purpose of your Ezine. Your Ezine allows you to regularly contact people ... so you can sell them something they want or need.

You didn't start this process so you could get up on a platform and air your opinions. You didn't set your Ezine up so that you could become the next publishing mogul. You didn't set it up so that you would have lots of work to keep yourself occupied with ... you set it up so that you could build your business ... so that you could sell your products or services or advertising space. Don't lose track of this.

If you aren't sending your readers over to your website to find out more about a product or service ... you should be selling them from within the newsletter. If you have a classified ad section of your newsletter ... put your own ads in it! And don't forget to tell people about your products and services ... old and new in the editorial sections of the newsletter.

Make sure you have good information and good relevant content for your readers... and don't be shy about telling them you exist ... that your products are there to help them with their problems ... that you have a solution to their problems and woes! Hit their hot buttons again and again. This is what your newsletter is for! Make sure you build credibility and rapport with your subscribers. Adding things like "Our email lists are totally private, we will never sell your information to anyone!" and follow through with your promise, because if they believe in you, trust you and you can prove that you know what you are talking about, they will buy from you!

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