A good design and pages such as privacy policy, about us, contact us and feedback/complaint are a must. In addition, logos from security agencies like Verisign® and a 24/7 helpline will help increase your credibility and put your visitors at ease about their purchases. Don’t forget to add a FAQ page where you should answer any questions.

As with any home based Internet business, you need to include after-sales service and warranties. In one word, it is trustworthiness that will win over visitors to your website. What if your online business is e-zine where you just publish free articles? It is the trustworthiness created by solid, no frills content. A slight modification of this will apply for auction businesses as well.

Customer Base

As with a brick-and-mortar business (minus the headaches of a conventional business), adopt what conventional businesses do to retain/expand your customer base. A good experience in your website, quality freebies or money back guarantees will work in your favor.

The trick to making your online home based business succeed lies in motivating your visitors to make a purchase, rather than have them just be “tire kickers”. Good Internet businesses that satisfy their visitors usually gain new sales through word of mouth advertising, testimonials and referrals.

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