Get AUTOMATED :-

Now, onto the automation process.... There are so many aspects of your business that need to be automated. For instance, your subscription "Sign Up" form. This can be setup to automatically send a "Thank You For Subscribing" email to your new prospects without you ever lifting a finger. Hmm.... what a great place to also place a subtle BACK DOOR AD...

AHHH! Now you're thinking like the SALESPERSON you need to be!

AUTOMATION ! :-

So what about your newsletter subscription? This can be automated as well! Their system will automatically add and remove subscribers, and follow up with them at predetermined intervals (that are set by YOU !

And here's a clever idea... How about customer service? You can setup a variety of email addresses in "the system" and this system will automatically email an immediate response if an inquiry is sent to a particular email address. So how can you use this to your advantage? Why not setup various email address for the following: -- FAQ's -- FREE Reports -- Product Lists -- Pricelists -

An OFFLINE SALES CATALOG :-

WOW! Now there's an concept! You can have a special sales catalog that is only available through email! Now, you have a prospects email address and you can follow up with them through the SYSTEM - - AUTOMATICALLY without ever lifting a finger. Their system will even mail the attachment for you. -- !

COMPLAINTS DESK :-

We all know that we can't please 100% of our customers, 100% of the time. Customers like to know there's a way to contact the owner direct and voice their complaint. You could setup an email address for yourself personally, and draft a prewritten email letting an unsatisfied customer know that you are personally looking into their problem. They, in turn, receive an immediate response to their complaint, and you have some time to then look into the issue and follow up with them either via email or phone. I guarantee you, this unsatisfied customer will be a lot MORE satisfied with that kind of TOP NOTCH Service!

MARKET - Yourself And Your Products :-

I won't go into the whole "Marketing" subject here... .. Naturally, we all know how incredibly extensive the subject could be. But I do want to point out a few things that you need to recognize when marketing yourself and your business online. Marketing doesn't have to cost a fortune! Advertising, however, can become quite costly... and there is a difference!. When marketing your business there are a few things that should come to the forefront. You need to recognize the fact that traffic is your ultimate goal! More importantly, you need to be able to sell that traffic once they land on your website.

That's where you need to be a SUPER Salesperson! But how you acquire the traffic is just as important. We all know (or have heard about) Pay Per Click advertising ops :- but to be honest, in my opinion they are all a bit overrated and can become quite costly for a small business. Don't misunderstand me here, there certainly are effective ways to use the "Pay Per Click" search engines, but that's not something I'd like to discuss in this particular article save that subject

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