SPRUCE up your appearance ladies and take grooming very, very seriously. Let us not blame women who go in for asset-enhancing techniques anymore. For, where a man is concerned, nothing seems to have changed so far as his mating instincts go. He is still the visual creature he was many centuries ago - appearances are all to him!!

And even with appearance, he goes straight for the jugular - those aspects that signify a woman's sexuality are most attractive to him. For a man, the seduction game is all about sex, sex and more sex. Only then comes - even more sex! A woman might as well accept this and be resigned to the fact that it's the sex appeal she oozes that scores over all other attributes she may possess - mental, emotional, spiritual, whatever.

Evolution has geared men to look for facial sexual signals. Research shows men are most attracted to a childlike face, for this arouses their paternal instincts to touch and protect. With eyes, men world over go for the large, luminescent variety. When a woman is attracted to a man, her pupils dilate. Contact lenses give the impression of glistening eyes and permanent dilation of pupils. And sure enough, studies reveal that men find women with contact lenses very sexy! Lips, if we are to believe Freud and zoologists, are an outer manifestation of a woman's sexuality and fill with blood and swell up when she is excited. Men find full, sensual lips attractive. Do you wonder at the silicon injects women undergo to get the bee-bitten swollen look?

For the rest, men find a woman with long neck and long hair more appealing. Long necks signify gender difference, while long hair indicates good health and so potential to produce healthy offspring.

Coming to body shape, a man's ideal for women is a waist-hip ratio of about 70 per cent - and this ratio is actually an indicator of high fertility in a woman. All men love breasts and cleavage, and find a rounded, protruding behind attractive - a symbol of fertility since time immemorial. So, ok, with a man, looks do matter. And how! To the extent that over time, women's bodies have evolved as sexual signals to beckon men!

However, things are different when a man is looking for a long-term partner. Unlike women, men, with their age-old hunting instincts, know exactly what they are looking for when their search for a partner begins. And, a man makes a difference between short-term and long-term partners, with criteria for both differing.

If it is a fling or a one-night stand he is looking for, he looks out for women who are provocatively dressed, sexy and a little drunk and loud. If she doesn't drink, confesses a male colleague, forget about it! You aren't in luck that night. For a short-term affair, she must also be friendly and warm into the bargain.

However, if a man is looking for a long-term relationship, the criteria changes. Now he's looking for a beautiful girl, warm and friendly. She should be sexy but not overtly so - after all you wouldn't want a Mallika Sherawat as long-term girlfriend, would you, exclaims the colleague in horrified tones! She should be 'different' from others - warm, attractive and a good conversationalist. Research shows personality, good looks, brain and humour is a man's wish list in order of priority for a partner.

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