[a href='http://www.yoursite.com']Kitchen Remodeling[/a]

Not this:

[a href='http://www.yoursite.com']www.yoursite.com[/a]

To take this one step further, use a variety of anchor text phrases relevant to your most important keywords. Too many links pointing back to your site that use the same anchor text may be interpreted as spamming by the search engines. Using the above example, alter your anchor text to include other related terms such as kitchen renovation, custom cabinets, bathroom repair, interior design, etc. You get the idea. Search engines will know these topics are contextually related or frequently associated with your primary theme of kitchen remodeling. This is how you affect the link quality during your article marketing efforts.

As you can see, article marketing can improve both link popularity and link quality. Improving these two offpage optimization factors should be part of your overall strategy to improve your web site ranking and maximize organic traffic. Get on the article marketing bandwagon today.

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