3% of sales are made on 2nd contact.
5% of sales are made on 3rd contact.
10% of sales are made on 4th contact.
80% OF SALES ARE MADE ON 5TH-12TH CONTACT.
The difficulty is that the average internet marketer does not know how to use an autoreponder effectively. The most effective way how to use an autoresponder is to make sure it grows your bottom line.
The three effective ways to use an autoresponder in your follow up marketing are:
(1) PROSPECTS
Offer a free report, training course, ebook or newsletter so you can keep contact with those who don't buy on the first visit.
(2) CUSTOMERS
By keeping in constant touch with your customers you'll create so many happy and satisfied customers they will refer you to their friends. Happy customers are informed customers, less likely to ask for a refund and more likely to buy from you again.
(3) AFFILIATES
If you want income-producing affiliates you must give them the latest tips, techniques, training and motivation with constant follow up.
Once your business grows there's no way you can follow up with your prospects, customers and affiliates by hand so you MUST set up your automated system from the beginning or as soon as you can. Every website owner must learn how to use an autoresponder. If you don’t, your competition is eating away at your profits.
*****ONCE IT'S SET UP IT RUNS WITH NO FURTHER INPUT FROM YOU*****
Thankfully in recent times companies have become aware of how important client follow up is and they have created autoresponders (automatic messages/emails) for this purpose to put your business on autopilot.
TIP: Avoid using free autoresponders as they usually include advertising for other people's products (sidetracking people away from your offer and helping you to look unprofessional. Remember, in business how you are perceived by your customers means everything!)
Once your system is in place you fill it with the emails that will go out automatically once someone subscribes or is subscribed automatically!
SAMPLE FOR PROSPECTS:-
Message (1) Free information you promised (immediate delivery)
Message (2) More great information about the initial product (one day after message 1)
Message (3) Mix in information about your product with free information (one day after message 2)
Message (4) Start to sell your product while giving more information (one day after message 3)
Message (5) More free information and how they will benefit from buying your product or service (one day after message 4).
SAMPLE FOR CUSTOMERS:-
Message (1) Thank them for their order and let them know they can contact you if they need any help (immediate delivery)
Message (2) Thank them again and give them a free bonus (one day after message 1)
Message (3) Send a short note to say you are offering them another free bonus and ask how they are enjoying the product (seven days after message (2)
Message (4) Send a short note saying you hope they are enjoying the product and that you thought they might be interested a complimentary product....(seven days to one month after message (1)
Learning how to use an autoresponder in your business is absolutely critical to your success online. Many website visitors do not buy the first time around. They may be busy with other projects or have no money. If you don’t have an autoresponder, how many sales have your competitors had that should have been yours?
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