Like any industry, Internet Marketing has its own special marketing tools and methods. Many of these marketing tools may already be familiar to you: autoresponders, SEO software, link-building systems, content management programs, affiliate software... and the list goes on.

However, Internet Marketing has other more effective, non-traditional marketing tools every marketer should know about if they want to reach their full potential as online marketers. Some of these marketing tools come cleverly disguised or camouflaged, with many surfers or customers completely unaware that they're receiving a sales-pitch. Yet, these innocent and simple sales techniques are some of the most effective marketing tools on the web.

For anyone involved in Internet Marketing or for anyone wishing to become involved, a quick rundown of these marketing tools may prove helpful. Here's a brief list and a few pointers on how to effectively use these marketing tools.

1. Domain Name

Lets start at the very beginning. Your domain name should be considered your first Internet marketing tool. Pick it right and your domain name can also be your most effective marketing tool. Get it wrong and it may spell game over.

Most marketers agree you should pick a short memorable keyword-related domain name. For example, www.hotels.com, it's easy to remember/spell and it tells you exactly what the site is about. Picking a domain directly related to the keyword or keywords of your site will help greatly in obtaining a high ranking for your site with the search engines. Not to mention, it will be a great marketing and promotional tool, telling your potential customers exactly what your site is promoting and displaying.

On the other hand, some marketers suggest you opt for a short jazzy name that can be easily remembered by your visitors. Ebay, Google, Napster, Yahoo... regardless of which route you take, make sure you examine all the marketing potential before you pick your domain name. The right domain name can be one of your most effective marketing tools on the world wide web.

Many experts also suggest you only set up a dedicated server for your domain or domains. A dedicated server only carries one domain. Most hosting companies (for economic reasons) often share hosting servers, i.e. your domain is co-hosted with hundreds of other domains on the same server. Since you will be using the same IP address this may have dire consequences if one of the domains is accused of spamming or some other unscrupulous behavior. Even if you can't afford a dedicated server, it would be wise (for SEO purposes) to have a separate IP address for each domain you own. Most hosting companies provide this service for a small fee.

2. Keywords

Keywords, what surfers type into search engines to find what they're looking for, are the real building blocks of the web. They are the single most important element in any online marketing venture. Pick the right keywords and you're in business, pick the wrong keywords and again, it's game over.

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