In the title tags in your source code

In the meta description of your site -- this is much less important than it used to be, but it can't hurt.

In your meta keyword tags HOWEVER: Be sure you only include relevant keywords! Search engines will penalize you if you try to sneak in keywords that have nothing to do with the content of your site.

c. Create content-rich "information pages" to direct traffic to your site An easy way to boost the number of pages that link to your site is to create some pages yourself!

However, you have to make sure these pages contain valuable contents that provide people with useful information. Search engines hate "pointer pages" that have no content and exist only to add to the number of links pointing to a site.

Be sure the information relates to the content on your site and has your keywords placed in advantageous positions. This will boost the ranking of your pages with the search engines and ensure they get lots of traffic -- which they can then redirect to your site.

d. Submit your site to online directories Be sure to submit your site to important directories such as Yahoo!, the Open Directory Project, and About.com, as well as smaller directories. Your listing on these directories will help your ranking with the major search engines.

e. Multiply and conquer! Create a "community" of related sites that link to each other. Why stop at only one information page? The more content-rich sites that point to your site, the better!

You can also boost the number of links that point to your site by dividing it into several separate sites that all link to each other.This works especially well if you sell a number of different products or services.

If you build a different site to focus on each of your products and services, then you can also concentrate the use of specific keyword phrases on each site. That's another great way to boost your search engine ranking.

3. The "Don'ts": Tricks the search engines hate and why you should never use them, even if your competition does

Now that we've covered the "dos," here come the "don'ts." Although these questionable tactics have worked well in the past, the search engines absolutely hate them. If they catch you using any of these tricks, they may go so far as to drop you from their listings like a hot potato!

a. Beware irrelevant links! Yes, it's a good idea to get a lot of different links pointing to your site, but the search engines only like RELEVANT links. If they find sites that have nothing in common with the content on your site linked to your web site, they'll lower your relevancy rating.

b. Beware irrelevant keywords! Search engines hate finding irrelevant keywords on your site -- especially in your meta tags. If they catch you using keywords that have nothing to do with the actual content of your site, they'll penalize you for it.

c. Don't "keyword stuff" your meta tags! In the past, people used to repeat their keywords in their meta tags over and over again. This used to get them a high ranking with the search engines -- but not any more! Search engines are on to this trick and will punish you for it by dropping your ranking.

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