d. Don't create "link farms"! "Link farms" are the evil cousins of the "information pages" we discussed above.

In the past, some spammers used to build multiple "doorway" sites that existed only to multiply the number of links pointing to their sites.

Unlike content-rich information pages,these doorway pages would usually only include a string of keyword terms that would earn them a high ranking with the search engines.

The search engines have caught on to this tactic, however, and will drop you from their listings if they find you using it.

e. Avoid "free for all" link pages! Don't bother placing links to your site on pages where everyone and their dog is invited to put up a link. Such sites have extremely low relevancy ratings and will cost you points with the search engines.

4. Essential tools and resources to optimize your site and stay in top of the search engine game

There are a lot of great tools out there that can help you optimize your web site while ensuring that you stay on the good side of all the search engines.

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