If you are just starting your site you can mix up your pages with articles, PLR content and your own, but do create your own unique content as often as you can.

Now lets look at relevance.

If a visitor lands on your page from a search engine result he must find your content relevant to his search, otherwise he will leave as quickly as he came. He will not be clicking one of your adsense ads either to his next destination.

Why not?

Your adsense ads on your page will be reflective of your content, not his search, which means they will have no meaning to him whatsoever. That is why it is so important to have relevant content to your keywords, that is what brings the visitor, keeps him on the site and gets him to click an adsense ad when he leaves.

Placement of ads and the way they appear have been proven to increase or decrease CTR. Unfortunately this information is only obtainable through research over a period of time. You have to use different formats and placements on different pages and track each ad separately to establish which work best.

But the internet is constantly changing, and what is working now will not necessarily be working in six months to a year, so unless you have been doing the research yourself over a period of time and finding the right information at the right time, you will have to pay to get your adsense working effectively and profitably.

This is the great secret to successful adsense pages, it is nothing more than research information as to what is working best at this time. The information is gathered through persistent testing, tracking, more testing and tracking until the right combinations are found and then doing it all over again. The secret is finding and using the information first.

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