Conversations on that began to belittle search engines value of mutual return links (« the site A » would refer to "site B", and "site B" would refer on « a site A »), have led to that ways of reception of unique unilateral links to the sites began to search for the web designer.

In opinion of the author of article it is possible to allocate five basic strategy which work and allow to receive hundreds entering links to a site., certainly, it is much more than ways. But not all of them can give a positive effect. Often happens, that in race behind amount of entering links the web designer too takes a great interestis in "grey" and "black" methods. During first time the effect from such intensive SEO-therapy can appear positive, but can lead ban a site in search engines.

Give for the general development we shall examples of some these "undesirable" methods of reception of direct links to the site:

Link Frame. Such resources never will disappear, will always lead into a temptation of beginning web designers. Than such name is caused? All of that links to other sites in trash links trash are fallen down in the greater heaps which often in any way have been not sorted. There are pages on which there is more than hundred proceeding links on absolutely different subjects. Use «trash links» on the one hand will not bring to your site absolutely any advantage, and on the other hand can lead to understating of positions of a site in search engines. So even do not think!

Accommodation of messages at forums and in blogs can provide a quantity of unilateral links to your site, but they have small value for search engines. Many blogs and bulletin boards automatically insert links into scripts or have instructions for search robots to not pass under links. Therefore to sense from a spam on forums, guest books and blogs almost any.

Many reference strategy concern to a category « Has carried! ». It concerns to cases when your site has received the award in any competition or the site with high PageRank has put the link to your site simply because he has very much liked him.

Other way to receive entering links - to give to all suppliers responses and to place on their sites your link. (advice: if thus you can receive more than 20 links, probably, you need to reduce amount of suppliers).

Now we shall address to five basic methods of reception of unilateral entering links. They differ from each other by efficiency, but any of them gives the best result, than all other doubtful ways. Certainly, any of ways should not be the only thing used for promotion of a site. It is necessary to be able to use all five strategy to feel advantages of accommodation of unilateral links.

1. Strategy of waiting. If your site has a unique and valuable content in due course there will be naturally unilateral links to your site. Such "natural" links voluntary put, have huge value in promotion of sites. However it is impossible to rely only on it for the following reasons:
- Unfortunately, "in due course" can come in a long time;
- You can get in a vicious circle: to you visitors with search engines if on you there are no links do not come; and without links or the search traffic how can someone find out about you and put the link to your site?

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