The world of magazine publishing is enormous. So much so, that there quite literally is an opportunity for everyone, no matter what your interests.

There are currently around 10,450 different magazine titles in the UK. The majority of which aren't sold in most High Street newsagents. Around the world, there are estimated to be around 1.2 million different magazines published in over 200 languages .... although no one knows for sure!

This is also a business that is growing fast - fast - fast. Each year in the UK alone, around 360 new magazine titles are published. That's approximately one for every day of the year!

The demand for magazines is buoyant - and growing. Virtually every man, woman and child in the UK reads at least one magazine over the course of a month. Some surveys show that 95% of people read at least one magazine once a month, and there are almost 60 million people in the UK. Very few products have that kind of take up rate and, of course, most people read many more magazines than that.

Most importantly of all so far as the magazine publisher is concerned, customers are demanding more different and specific magazines to reflect their lifestyle and specific interests. So, even quite minor subjects of interest that would never have been published in the past are now becoming viable and spawning dozens of new, fresh and original magazine titles!

Magazine publishing also offers remarkable profit potential, since magazines are high value publishing products, offering high potential profits. Just a single copy of many popular magazines currently costs up to £3, so it is easy to work out how high the turnover of even quite a modest monthly magazine could be :

.... A minor magazine, with a circulation of just 10,000 copies, will turnover £30,000 a month or £360,000 a year.

.... A large magazine, with a circulation of 100,000 copies, will turnover £300,000 a month or £3.6 million a year.

.... A top magazine, with a circulation of 1 million copies, will turnover £3 million a month or £36 million a year!

And all this DOESN'T include the revenue which can be earned from selling advertising space in magazines .... many quite average magazines charge £25,000 or more for just one page of advertising!

Magazines Have Equity Value : This is one of the most important concepts you must know about when entering the magazine publishing industry. Quite simply, when you create and publish a magazine title that title becomes valuable in itself, as a well known and respected trading name. This 'equity value', as it is called, is quite separate from the asset value of, for example, your business premises and equipment.

And the equity value of a magazine can be very, very high indeed. The trading titles of top magazines periodically change hands for many millions of pounds. (It is reported that Felix Dennis, publisher of one of the biggest magazine success stories of recent years - men's magazine 'Maxim' - has turned down offers of US$100 million for his publication.) So, should you decide to sell your new magazine as a going concern in future it could make you very, very wealthy indeed - quite apart from the money you make from selling actual copies of your publication.

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