Step by step, that's the way to go to have yourself a successful web-site in one year.
If you think a year is to long then I'm afraid you will be discouraged most of the time while marketing online because it will, unless your the real McCoy internet "Guru" in which case please contact me and lets make boat loads of cash.
If your serious and are willing to walk the talk, let's begin.
Keyword research for your site is a must. Find and use some kind of keyword research tool such as those from the good folks at Axandra. to find the perfect keyword phrases for your site and to also check what phrases your competitors are using.
You will want to get a domain name that is no more than two words and that is relevant to your content. If you are selling rubber baby buggy bumpers then you might try "safebaby.com" or babybumper.com. You need to create your brand and your domain is where your brand begins.
After choosing your great new name and have found as many relevant keyword phrases for your niche then take the plunge and get it hosted somewhere. I love godaddy and have used them for years, but you may not. just get it out there in front of new eyeballs at your host of choice.
It does not have to be a huge site to begin with. You should put up at least an "about me" section stating who you are and what you do and what your going to do and when, and then make sure that the major search engines have a chance to let their spiders crawl it and chew on it for an appetizer.
Note: A pet peeve of mine when consulting newbies is that they want to be "finished" with their site, their Whole site, before submitting anything. Your Site Wont EVER be finished. Don't let getting ready to get ready to get ready doom you from the start, just jump in the waters fine.
I don't buy the saying "knowledge is power" but I would if it said knowledge combined with action is power.
Anyway, on to the next step.
Bring on the main course for those hungry little spiders with 20 0r 30 pages of real relevant content containing all of your relevant keyword phrases for each page. The spiders will be happy and you will have given them a good reason to pay you back with good search results.
You will want to stay away from slam bam graphics and flash in your site design. It is easier to keep your visitors on your site if it is simple and easy to navigate. If they wanted entertainment they would be watching TV.
Optimize your site as much as possible so that it is quick to load even for the dial up visitors, yes there are still plenty of them out there.
Do a quick search for "usability" for tips on not violating website design characteristics.
Make sure to put your keyword phrases in your title and headers and in your content. If it's baby bumpers then your writing will be About baby bumpers. In other words, you write About your keywords, you don't just stick them in somewhere.
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