Title tags - keyword focusing

To get the biggest benefit for search engine optimization, it is highly recommended that you use focused keywords within your title tag. We’re not talking about a string of eight keywords and phrases; two or possible three keywords or phrases that describe what the page is about is sufficient in most cases.

Attention grabbing page titles

In addition to keyword focusing for your web page titles, if it is feasible you could try and incorporate a “catchy” title to garner more clickthroughs from the SERPS to your website. Think about it from a search engine users standpoint; which title do you think would be more attractive to a user if they were looking for information about red stripped ferrets:

“Red Striped Ferrets” Or “Red Striped Ferrets: Ferocious and Funny Creatures”

In most cases, the second page title would perk the curiosity of a search engine user, and you are also giving a soft description of what the user will expect in regards to content when they are clicking from the SERPS to your website. Attention grabbing, or “descriptive” page titles can help increase the clickthrough rate from the SERPS to your website in many cases.

Keyword prominence: Important keywords at the beginning of the title

Often overlooked even by established webmasters, the placement of the keywords and phrases within the title can help your search engine optimization efforts. Some major and minor search engines put more emphasis on the words at the beginning of the title tag than the words that are near the end.

On page search engine optimization begins with proper page titles. With a little bit of HTML editing knowhow and a little imagination, you can create website page titles that are not only effective for search engine optimization, but also that can garner you more visitors from the SERPS.

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