#1: Depend on the tried and tested essentials of Internet marketing

These key strategies for marketing your business online have always been effective, but are now much easier to apply. Things like...

Designing a web site that sells: As in the early days of the 'Net, your web site needs to have clear navigation and a good sales process to be effective; however, it's now much more important for your site to look professional. Today's web surfers have clear expectations of how a commercial web site should look and perform. Luckily, new tools and resources, such as the free web-building software Nvu, make it a breeze for you to create a good-looking, fully functioning business web site.

Discovering a profitable niche market: Providing a solution to a problem for a narrowly-defined niche market is still extremely important -- maybe even more so with the increased competition. But now, advanced tools such as Yahoo! Search Marketing's Keyword Selector Tool and Wordtracker can help you pinpoint exactly who your market is and what they're hungry for.

Multiplying your profits with additional income streams: If you want to pile profit on top of profit, combine several revenue streams. The host of e-commerce opportunities that are now available mean that you have an almost limitless selection of these profit-boosters: from moving merchandise on eBay to creating free web pages with Google pages that will be quickly indexed by the search engines, to selling on-demand merchandise on sites such as CafePress.com.

Expanding your reach -- and profits! -- with an affiliate program: An affiliate program can still ramp up your income while exposing your site to a wider audience. But instead of recruiting an "army" of affiliates, these days it's more important to attract "super affiliates" to your program -- a few affiliates who will be responsible for generating the bulk of your sales. These superstars can be attracted by a generous commission structure and payouts for sales generated long after an affiliate's referral. Of course, some areas of Internet marketing have changed more than others since our first course made its debut in 1998. Let's take a look at some of them... and the tremendous opportunities they offer.

#2: Make sure your e-mail gets delivered... the critical changes you need to be aware of E-mail marketing is still highly profitable. In fact, we made $2.4 million last year from e-mail marketing alone!

Not only is it a great -- and inexpensive -- way to establish relationships with your customers, but your promotions and follow-up offers can be completely automated.

However, while you used to be able to send e-mail to absolutely everyone, these days you have to be very careful. Spam -- a growing problem on the 'Net -- cost US businesses an estimated $17 billion in 2005 (Ferris Research) and now accounts for 57% of all e-mail (Ipswitch 2006)!

The consequences of spamming have grown far beyond a slap on the wrist from your Internet Service Provider or a few nasty e-mails from angry recipients. For example...

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