Search Engine Optimization is basically about your website getting tuned up to the maximum effectiveness. However, the intent is to get a good search engine placement so that more people will have access to your website. Here, I would like to focus on three basic areas that should be considered in planning, designing & uploading the website :
1. The Title Of The Website

2. The Meta Tags including: The Description Meta Tag, The Keyword Meta Tag and The Revisit Meta Tag.

3. The Content Of The Website
The Title is embedded in the head of the website. Most objects in the head are normally visible only to search engines. However, the title is visible to both search engines and visitors. In fact, it is the title of the website that normally creates the first impression on a potential visitor. The title is the same identifying text which appear in search result of the search engine. It also appears on top of the page and normally should be five to ten words long, 70 to 80 characters.
As with the domain name, the title will be scrutinized by the search engine as to its relevance to the search topic. The keywords or phrases in the domain name would help raise the placement of the website. Continuing this use of keywords into the title can assist this as well. For example, the domain bicycle-parts.xyz, may be enhanced by a title that uses the words "bicycle parts"; "Bob's bicycle parts and service." Thinking in terms of a headline, this may be like a title that reads, "Best bicycle parts delivered to your door."
Meta Tags are snippets of code which are placed within the head. Normally, they only speak to the search engine, but not having the right ones could cost your website its rightful placement, and could create a poor impression with potential visitors. While there are several Meta tags which could be of importance, there are two that are extremely valuable.

The "Description" Meta Tag has messages for search engines and website visitors alike. Not only will the information in this tag is of value in helping a search engine determine placement of your website within search results, but the description contained in this tag is normally shown along with the title whenever the search is made. Failure to provide a description may make it more difficult to obtain good placement and all the more it doesn't create a good impression to the viewer.
It is a good idea to repeat your keywords in the description, but don't beat it to death. Also, most search engines will only display the first 20 or so words of the description, so don't get too wordy up front. The description should not exceed 150-200 characters.

The "Keywords" Tag is fading in value, but.... . These days, the programs used by the search engines generally extract the pertinent and relevant keywords from the content of the page itself and ignore the keyword tag completely. There are different views about this; it's very easy to put in a keyword tag other than not, simply get your keywords, separated by commas.

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