- Consistent navigation design: If your navigation changes from page to page, it will be difficult for visitors to find their way around the site-they can't tell where they've already been easily. Function

The average small-business website is designed as just an online brochure. But the ideal website will do something else as well, such as:

- Growing your contact list: Collecting the names of the people who visit your website and are interested in your services is a great way to create a list of contacts for your follow-up marketing (such as sending a newsletter).

- Answering visitors' questions: Including answers to their most commonly asked questions can help visitors to get instant gratification from your site. Also, having a contact form can encourage hesitant buyers to ask the questions that will help them to overcome their buying doubts and fears.

- Converting prospects into clients: Using calls to action throughout the site can help convert prospects into paying clients, as will giving visitors clear instructions on what to do next, paired with great benefits to compel them to do so.

If you address all of these main issues, then your website will be more successful than the average website. Instead of just being another ineffective marketing tool, your website will produce results, attract your target customers, and help you to close more sales.

Page 2 of 2 :: First | Last :: Prev | 1 2 | Next