• Identify Authority Websites. Authority websites are those sites linking to 3 or more of your competitors. You can save time by using an online SEO tool to find these sites. If you do not have a tool at your disposal, you can accomplish this manually using the following method: 1. Search for competitive sites by visiting Google and searching for your most important search term. 2. Create a spreadsheet of the top 100 sites “linking in” to each of your top 5 competitors (Microsoft Excel is a good tool for this) 3. Sort Alphabetically 4. While looking at the list, see if any of the website URL’s are duplicated across your list. If the site appears 3 or more times, highlight it. 5. Once you’ve developed your list of competitive sites, you should visit each one to determine how your competitors are listed.

Once you’ve identified your Authority Websites, contact them. Model the strategy that your competitors have used. If these sites are Directories, look for a directory submission form. If the links are from articles that your competitors submitted, submit your own. If all you can locate is an email, ask the webmaster to include your site. You may also suggest a link exchange if the opportunity arises.

Page 2 of 2 :: First | Last :: Prev | 1 2 | Next