With link building you are always looking to get the most links for your efforts or even the linking efforts of others. Multiplying the efforts of others is a great way to get more with less work. At the same time mixing up your anchor text in the right way can have a good effect, if done correctly.

I always like to watch what others are doing in building links and qualified traffic to a site. Joel Comm has been around online for quite a few years having set up a games site before selling it to Yahoo!

His latest project in the next internet millionaire- A reality online TV program, with a similarity to the Apprentice - Hey if it works well on normal TV, why note take it online in a niche area.

Not all that targeted, just for those who want to make money online.

His superstar contest included using the contest itself to create traffic- pretty smart. For example he firstly used the contestants to put videos up on youtube and get the friends to vote for each of them at the next internet millionaire site.

Then, in exchange for a listing on the superstars page at the site (which is no longer visible from the home page), you needs to take a number of actions in which you gain points.

To get listed on the site you needed to gain at least 50 points. Since the maximum points you could gain per action was 10, you had to perform at least 5 actions to get listed. How is that for a multi linking/traffic strategy?

These actions included:

#1) "Digg" the video. – A vote for the site at the social networking site Digg.com

#2) Rate the video at YouTube- The more good rating the video gets, then the higher it gets up the rating, the more stars then the more people see it and it ends up on the home page of YouTube

#3) Embed the video somewhere in a site- Easiest option is blog so also the site would mostly get a normal link to the site as well. (I found a few like that)

#4) Link to them- A normal link to the site, which gets you 10 point. If you complete this task, you are qualified to enter the Ipod giveaway contest- A nice incentive

#5) Tell your friends and family – He asks them to "pass on the information" on.

#6) Become a MySpace friend. [5 points] – In which you ask to become a friend of there Myspace site

#7) Visit the Squidoo page. [5 points] This is a very quick task. Just go to the Squidoo page (called a "Squidoo lens") and give us a 5 star rating.

#8) Stumble Upon Us. [5 points] Install the super cool StumbleUpon toolbar. After you've installed it, need to go to the website and while you're on the site, give it a "thumbs up" on your StumbleUpon toolbar, and click the "comment on this page" button to give it a good review.

#9) Submit a Press Release. [25 points] This is only for people who have auditioned for the show. You can help them and get free publicity for yourself at the same time by submitting a press release to the media about your involvement with our show!

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