If you look at the list you will see he has aimed at the search traffic with normal links, the social market using myspace and youtube as well as traditional marketing using press releases.
This is sure to bring loads of traffic from all areas of the net. If you were to apply any or all of the strategies above, with a view to getting natural search engine traffic (which most likely wasn't his major goal) then I would suggest the following change: A focus on varied links text.
Here's what I mean –Its unnatural for ALL the links to your site to have * exactly * the same text in the links. Its unlikely to happen, at the same time you don't want to confuse Google. You site is about one subject, so you want to focus around that subject. Lets look a practical example.
A web site sells "Dog Clothes" online- you would want the links to your site to be something like this
Dog clothes- majority of links Designer Dog clothes – some of your links Small Dog clothes –the rest of your links.
You see that's very logical, also you will get some people who will link to your site with your URL which is also to be expected. You have kept the base keyword and then added the next most likely keyword. Make sense doesn't it?
So when you are looking to build links to your site, especially for the primary purpose of search engine ranking, keep in mind the base keyword and any words that can build off that base keyword.
At the same time, looking at what Joel Comm has done, what reason can you provide for your visitors to work for you, link to you, how much value can you provide for them to link to your site.
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