I do not care what the so called products are that they are offering, if the product is not central to the sales, and all of it is around how much money you can make without a real viable needed product, it is a con!

I will not be able to address this topic in this article in length, but a legitimate product is something that is in demand or needed. If I want to eat steak then that is a product I am willing to buy over and over again. If you sell great steaks, then you are offering a great product that I might want to buy from you.

The problem with most Online Marketing is products are usually attached with a catch 22. Not only is the product sold, but you are also trying to sell a business. And there is nothing wrong with that. However a really good in demand product would not need the buyer to become a business partner if they so choose not to.

A real business needs to be able to sell a product to someone else without the need for them to become part of the business. A product should be good enough that it could sell via its own merit. However a really good structured business will know how to sell a product and bring the buyer into a business without them really desiring the business part of it.

What is so ironic is that some people are great salespeople but when they join an online business they freeze like deer in the headlights. WHY? Because they never realized that they were great salespeople until it mattered, and then they were lost.

The principle behind this that so many people forget is a good product is a powerful testimonial for anyone who purchases the product in the future. And if a person can be adopted into a business because they love the product, you have a got another great sales representative plus that individual will begin to attract customers without ever knowing. They will be part of a sales team, but this time they will get paid.

Just like earlier, I said, we are part of sales teams all the time, what we drive, what we wear, we often speak to our family and friends about things we buy and how much we like or dislike them. This is called word of mouth sales.

This falls right into step two, building a business with a product that is not in demand is business suicide. Example, if you go shopping for carrots and all they have are peas, then they most likely will not buy the product.

And finally, no business that you become part of will succeed if you do nothing. If you do not somehow someway fit in the process of making sales of that needed product, then you are useless. This is something else con artists know about you. When they tell you that you do not have to do anything to make money, they know you will cough up that cash nearly 75% faster than if they told you, that you must become part of the sales process.

These are the kind of people that constantly create new programs with some other devious trick to separate you from your money. None of their past programs ever succeed beyond 3-6 months, ever. They leave a past riddled with destruction, ruined lives and great loses of vast amounts of money from the people. And then they turn around and do it again because they keep showing their money and how it keeps expanding, thus presenting the belief, IT CAN BE DONE.

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