I can't tell you how surprised I am that so many people who are new to promoting their product or service online, that don't know the importance of keyword marketing. Believe me, your keywords are one the most important aspects of your website, even more so than content, and I'll explain why in a minute.

If you came to do an interview with me, a renowned dog expert, about dog shows but I never mentioned dogs ONCE in our conversation, would you think I was an expert at all? Would you tell ANYONE I was an expert after that experience? So, if someone you knew asked you if you knew anyone they could talk to about dogs….would you refer them to me? Probably not. That's how search engines work.

Let me ask you something. Go take a look at the keywords (just after the tag in your home page's source HTML. Let me guess what they say. They have in it the name of your web site, the name of your product, and a few, very broad keywords such as "golf" or "pets." Right?

So, when someone you meet on the street asks you what your website is about, what do you tell them? Let's go with the golf example. You tell them, "Oh, our site is all about golf. We have a whole section on Ping and other brands of golf clubs, a section on the best golf courses in the US, golf clothing, and great novelty golf items!: Now, go check out your keyword marketing phrases: golf, golf clubs, clothing, Great American Golf Source.

Well, those few words are what the search engines are looking for when they come to check out your site. They come and find your keywords. You're telling them your site is all about things like golf, clothing, American, Source, Great, clubs……So, these engines are going to start giving your site the reputation for those words.

A reputation? How does something like a web page get a reputation? This sounds like I'm back in high school!

Yep. The search engines take note of what you are saying are the most important words that describe your web page. Then, they categorize you so that when someone is searching for those same words; your page will get served up with any others that have those same keyword marketing phrases too.

So, here I get online, and I'm looking for a golf gift for Father's Day. I go to Google and do a search for "golf gifts." Do you think Google serves up your page to me at all? You told the guy on the street you have great novelty golf gifts, but did you tell the search engines?

No.

You told them your site is about Source, golf, clothing…..

So the chances of me ever finding your site is pretty close to zero.

Here, let's do a Google search for the phrase "golf" right now. Go ahead, pull up another browser and let's do this exercise together. Right as I write this article, there are a total of 689,000,000 pages that have "golf" as one of their keywords. Yikes. That's a lot of pages to compete with! And yours is just a little site.

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