Reciprocal Link Exchange is a very popular and valuable practice. This can be a valuable tool for information sharing and it helps establish communication among web developers and creates strong on line communities.

The positioning of your site depends a great deal upon how many people link to your site. This means topics and information may or may not be connected, and the probability that it's a valuable site diminishes.

Once your website is up and raring to go, it is important to start formulating a marketing strategy. But you must first understand the difference between reciprocal and non-reciprocal links.

A reciprocal link simply means that two websites are linking to each other. Both sites generate traffic for each other simultaneously.

A non-reciprocal link refers to a website that links one-way. A good linking strategy is to create as many inbound non-reciprocal links as possible, with some strategically chosen reciprocal links as well.

Remember, search engines look for key word connections between reciprocal links to determine if the sites are in fact benefiting each other.

Tips and recommendations for designing a Good Reciprocal Link Campaign

- Set a goal. Figure out how fast you can do it, then create a plan to increase and improve your Page Ranking. Start your own Marketing Linking Campaign;

- Choose your reciprocal links wisely. Connect only to websites that contain related information that readers will enjoy.

- Use your time collecting valuable information on your site, and then tell everyone you can! Offer a web site full of interesting details that similar sites' readers can't live without. The best way to gain readership is by offering a valuable resource!

- If you want to improve your Page Ranking try to do not link to sites that are irrelevant to yours and avoid sites that have a "Links Page" that is hard to find.

- Write relevant articles and publish them for free. Make sure to include a Bio Box that includes a link to your site. Stipulate that the article may be reprinted for free as long as the Bio Box is included. This will instantaneously provide extra links to your page when people reprint your work.

- Email other webmasters and simply ask for a link and provide a pre-coded HTML link for them to cut and paste to their page.

- Do not link to sites with directories that are haphazardly arranged with no categorization and avoid sites that contain more than 40 - 50 links per page. Your link will be hard to find...

- The fastest and most powerful way to make your website known is to submit it to as many relevant web directories as you can. Directory submission is the BEST way to gain targeted traffic to your site.

- Celebrate each small success and keep in mind every small step in the right direction is bringing you closer and closer to your main target.

Choose wisely! And be patient, be persistent, be creative! Even if you only acquire one third of the links you pursue, your efforts will be well-rewarded.