If you are a blogger you do a lot of writing. Your content is the primary magnet of your blog's traffic and readership. Your posts are the main element that brings visitors in and turns visitors into loyal readers.

As long as you have already written all of these posts just by the act of blogging, it would be cool to find ways to re-purpose it to get even more use from it.

That's where free reports come into play. By offering a free report on the thoughts your blog is about you can allow the report to be distributed from other blogs and the readers back to your blog.

What's even better with this idea is that you already have made all of the content you need to write your own short free reports. You won't have to make a bunch of new posts to write your short reports, you can just use your archived blog posts.

All it takes is to choose a few archived posts from your blog that are related and combine them into a new free report. Use a pdf builder tool to compile the posts into a complete free report and make it available for visitors to download. Be sure to include a page that informs readers that they can add your free report to their blog to let other people download it too.

Now when people read these reports some of them will decide they want to offer your report from their site for their visitor to download. This will advertise your blog to many new visitors who might not have found your blog otherwise. And some of these visitors could decide to distribute your short free reports from their sites as well, which will expose your blog even more in an ever growing circle of targeted new readers.