Do use invented words. Invented words are words which do not exist in any language, apart from your trademark. Examples include SPANDEX, EXXON, KODAK, VIAGRA, and several other famous trademarks. Invented words are a good choice for use as trademarks because they are not descriptive and they tend to be quite distinctive and unique. You can create an invented word by simply combining parts of other words. For example, MICROSOFT is a combination of “Micro computer” and “software.”

Try animal or plant names. Animal and plant names tend to be quite memorable and, if used appropriately, can convey a good image while still being distinctive. APPLE COMPUTERS is a good example, but other examples include TIGER DIRECT, Ford MUSTANG, and countless others.

Finally, make sure that the first word in your trademark is as distinctive as possible. It is often necessary to add descriptive words to the trademark in order to convey what is being sold or marketed in association with the mark. If generic words must be included then it is doubly important to ensure that the first word of the mark is as distinctive and unique as possible.

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