Marketing & Advertising
What Is Kraft Paper Boxes?
By Michael Zhu · 2 years ago
Kraft Paper is widely regarded as one of the best paper based materials on the market. Not only is it known for their strength and efficiency, but it also looks great and it delivers a ...
How to showcase a product on Amazon for a successful sale
By Aarti Rane · 2 years ago
The pandemic has changed the dynamics of product procurement and sale. Due to this online sales are at an all time high. With the absence of a real brick and mortar store and high return, ...
How To Setup High Converting PPC Ads
By Aman Rachid · 2 years ago
For those who are familiar with how PPC ads work, you will know that they are generally designed as a result of a campaign being launched using bid prices and key phrases. This means that ...
Common Mistakes Plastic Surgeons Make
By Catherine Maley, Mba · 2 years ago
The simplest of things become those that are overlooked the most frequently yet affect your bottom line more than you realize, so this blog post will cover 3 common mistakes plastic surgeons make in their ...
Plastic Surgeons and Branding | How to Brand Cosmetic Surgery Practices
By Catherine Maley, Mba · 2 years ago
I am often asked about plastic surgeons and branding, so I wanted to weigh in on the question, “Do I need to “brand” me?
Frankly, there’s no one right answer. There is only the right ...
Convert More Consults with Risk Reversal Strategy
By Catherine Maley, Mba · 2 years ago
The risk reversal strategy is a proven strategy that makes it impossible for patients to say no.
This might sound radical but hear me out before you tune me out.
Make it impossible for patients ...
Prevent Problem Patients [Checklist]
By Catherine Maley, Mba · 2 years ago
“An ounce of prevention is worth a pound of cure.” prevent problem patients.
I discovered Ben Franklin coined this timeless phrase back in 1736 to remind Philadelphia citizens to remain vigilant about fire awareness and ...
Plastic Surgeon PR | So, You Want To Be Famous?
By Catherine Maley, Mba · 2 years ago
Do you ever wonder how or why you saw your colleague on The Doctors or in Vogue Magazine? He seems to be everywhere, touting himself as the expert. Really? How does he do that? How ...
Plastic Surgery Marketing | Know Your Numbers
By Catherine Maley, Mba · 2 years ago
Know Your Numbers
Here’s an interesting 2021 plastic surgery marketing trend that affects you…
“There will be no more silver bullets everyone will have to optimize for marginal gains.”
In the past, you could pick ...
Thinking About Adding a Laser to Your Practice? Renting Versus Owning
By Catherine Maley, Mba · 2 years ago
By Wm. Philip Werschler, MD; Kari Larson, MBA and
Catherine Maley, MBA
Author, “Your Aesthetic Practice”
www.catherinemaley.com
Ms. Maley is President and Senior Marketing Strategist, Cosmetic Image Marketing, San Francisco, California. Dr. Werschler is Assistant ...
How to Design a Killer Plastic Surgery Ad that Gets a Response
By Catherine Maley, Mba · 2 years ago
As a plastic surgeon, if you don’t know how to design a killer plastic surgery ad that gets a response, you end up feeling like you’re throwing your money away on cosmetic surgery advertising that ...
How Do You Follow Up After the Patient Consultation?
By Catherine Maley, Mba · 2 years ago
How do you follow up after the patient consultation? Or, don’t you bother?
You may be under the belief that once a prospective plastic surgery patient leaves your office without booking the procedure you and ...
5 Main Reasons to Use an SMM Panel
By Claine Tony · 2 years ago
Nowadays, there is a lot of cheat about Search Engine Optimization (SEO). Essentially, it also plays a role in increasing traffic to a particular website. In addition, every website or brand struggles to get potential ...
10 Plastic Surgery Marketing Tips
By Catherine Maley, Mba · 2 years ago
Introduction
You cannot be successful in the plastic surgery industry without a steady stream of plastic surgery patients coming to you, so below are 10 plastic surgery marketing tips to help keep a steady stream ...
Build a Successful Cosmetic Practice One Patient at a Time
By Catherine Maley, Mba · 2 years ago
Build a Successful Cosmetic Practice One Patient at a Time To Set Yourself Up For Success No Matter What Happens Down the Road.
You build a successful practice, one patient at a time. You really ...
It Takes a Marketing Mix to Grow a Plastic Surgery Practice
By Catherine Maley, Mba · 2 years ago
Successful plastic surgeons know it takes a marketing mix to grow a plastic surgery practice for lots of reasons.
The big one being the demise of controlled mass media.
Consumers are no longer held captive ...
SEO or PPC? What to choose for your business?
By David H Hardin · 2 years ago
It is definitely a large marketplace in the online community especially if you have an internet business that you cannot ignore. Thousands even millions of consumers on the internet that you can tap.
The internet ...
Marketing Plastic Surgery Procedures
By Catherine Maley, Mba · 2 years ago
Plastic Surgery is a lucrative business, and that makes it difficult when marketing plastic surgery procedures. Plastic surgeons, as well as other specialties and corporations, want to capitalize on the growing demand for cosmetic rejuvenation. ...
Are You a Rich Surgeon or Poor Surgeon?
By Catherine Maley, Mba · 2 years ago
Are You a Rich Surgeon or Poor Surgeon?
In his bestselling book, “Rich Dad, Poor Dad,” Robert Kiyosaki presented the “Cash Flow Quadrant.“
Using this quadrant, Mr. Kiyosaki explains clearly why some people make a ...
Plastic Surgery Receptionist Phone Skills
By Catherine Maley, Mba · 2 years ago
ASK CATHERINE
THIS WEEK’S QUESTION: PLASTIC SURGERY RECEPTIONIST PHONE SKILLS: DOES SHE HAVE THE TRAINING TO CONVERT CALLERS?
Dear Catherine,
I can hear my receptionist on the phone, and I cringe at her phone skills. ...