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Marketing & Advertising Articles
Home Business Marketing & Advertising

  • Combining Online and Offline Marketing to Build Business Credibility By Susan Friesen
    How to earn new clients for your small business with these brand-boosting suggestions I hope you enjoyed our recent series of articles and videos .... remember that before we started them we defined our ideal client hoping to find you, so we can work together towards your business goals and overall success.

  • How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects By Susan Friesen
    When visitors come to your website they want to know if you understand their issues and can help them. I have found many businesses falter when it .... a newsletter or email piece directly to my ideal client. I often have our email subscribers write back personally as if I had written directly to them.

  • Non-Profit Market Research - Benefits By Sherita Brace
    The implementation of market research (identification of a specific market and measurement of its size and other characteristics) as part of program design .... Organizations, Alan R. Andreasen, Phillip Kotler, 2008, Seventh International Edition, Pearson Prentice Hall. 2.Market Research. Retrieved June 23, 2017

  • 4 Easy Ways to Get More Referrals Without Feeling Aggressive By Susan Friesen
    Non-Pushy Examples on How to Use Word of Mouth Marketing to Grow Your Business Word of mouth marketing works. In fact, referrals are often one of .... build your business. Being intentional about asking for referrals can unlock the door to unlimited growth. Here's wishing you endless referrals!

  • Buying Band Banners and Backdrops By Chris Giles
    How big should a band banner or backdrop be? What material is best for producing a perfect band banner? How should it be finished? These are crucial .... up to 8ft x 8ft, is easily transportable and sets up in less than 5 minutes. Backdrop Stands can be used to display any of banner fabrics and materials.

  • Key Steps Before Implementing an Online Marketing Plan By Susan Friesen
    Part One: You Have a Website; Now How Do You Attract New Clients? Having a website doesn’t do much for your business if no one visits it. Try these .... trustworthy online marketing professionals than to attempt it yourself. Be wary of tricks or anyone unable to demonstrate the efficacy of their efforts.

  • Understanding Customer Intent for Auto Dealers By Colin Forrest
    Understanding customer intent has traditionally been separated into three main foci of internet searches, NIT- Navigational, Informational, and Transactional .... in a more positive way. It is thus up to the dealership if they want to answer these questions, and ultimately how they will is what will matter most.

  • Breaking barriers, right on the money By Lauren Leonard
    SA Breaking News is disrupting the traditional news website space in South Africa with a pragmatic approach that shows the power of getting content right .... giving them a platform where they are free to air their opinions, as there is certainly no such thing as taking an audience for granted in the digital age.

  • What to Look for When Choosing a Seo Company for Your Small Business By Chelsey Bullock
    For a small business to succeed, the branding of the business needs to be in the right position when effectively searched on the internet. That is what .... you may have. Small businesses can strive when their online presence is strong. Good luck on your search for the right SEO company for your brand.

  • Why Free Advertising Online is growing as a Business? By William Johanson
    In today’s era, people are becoming more of business minded. And all that they want to do is to look for the way with which, they can get their business .... target customer with the older means of advertisements will not be working for you to get the options that will work for your business in any which ways.

  • Email Marketing in 2018 and Beyond By Rimma Paulsen
    Having preached about how email marketing is far from dead and taking a look at past mistakes in your campaign, it is time to take a long overdue look .... written letter to a potential client, but to be able to create that same feel in a fraction of the time is an immeasurable asset that shouldn’t be ignored.

  • Promotional Products Giveaway Is Still a Top Choice Marketing Tool By Caterina L.
    No matter what is your industry, the competition can be fierce. Yet, businesses big and small still opt for traditional advertising techniques to increase .... your company’s visibility. For these reasons, they are a top choice marketing tool. Invest in promotional product giveaways, a watch your business grow.

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